Conceptualized and planned a multi-city in-store events to highlight the launch of the new Tabby bag collection via the #InMyTabby campaign. Liaised with guest listers and influencers across the 5 cities (Mumbai, Delhi, Kolkata, Bangalore, and Chennai) to host one day mass events and pull in potential buyers and society tastemakers with footfalls of over 350 people in Mumbai and Delhi and over 150 people in Kolkata, Bangalore and Chennai making it one of the most successful and spoken about launch of the season.