Brand collaborations. Facilitated different formats of collaborations with brands that matched their synergies with Dame Essentials: Sales Driven, Product Discovery, Brand Engagement.

Sales Driven

Aim was to generate revenue for Dame Essentials.
  • Forest Essentials : Created a custom eye-mask for their new launch, which was purchased by the brand
  • Kerastase : Initiated a relationship building through a giveaway, followed by supplying scrunchies to the brand to retail along with their products
  • Belif : Curated a co-branded box of a selection of products from each brand which was retailed together on their respective websites at a special price

Product Discovery

Aim was getting people to experience the brand through cross-promotions, done via exchanging products with other brands, to give them away as free gifts on purchase.
  • Power Gummies
  • Brillare
  • Perenne
  • Tea Trunk
  • Indulgeo Essentials
  • Kastoor
  • Smoor Chocolates
  • Belif
  • Laniege
  • Suganda

Brand Engagement

Aim was to increase brand awareness and engagement with the audience, this was done through giveaways.
  • Laniege
  • Kiro
  • Innisfree
  • Love Beauty Planet
  • iS Clinical
  • Kerastase
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