Moody Influencer collaboration kicked with a core focus to promote the Hydroburst range via Influencer marketing and Media Coverage.
Moodboard PR planned & executed the campaign with influencers segregated under the categories: Paid, Barter and Gifting.
Moodboard PR strategized with the barter influencers and shared a briefing doc regarding how the brand wants the content to be, the main product focus, the music, aesthetics etc.
This outreach program allowed the brand to reach a targeted audience.